Now, two local TV stations have gone to embedding their logos in local "newscasts". Both KSDK and KMOV have their garbage on the screen non-stop except for when they are running commercials. I have stopped watching these moronic presentations because they are annoying and pretty much unwatchable. Add to this the crawls across the bottom of the screen warning of the impending change to digital and it's even worse. Thank God for Satellite TV. If you haven't seen this practice yet or it does not take place in your market consider yourself fortunate.
About 20 years ago I had a former journalism professor tell me to get out of broadcast and into print. As he put it then..."radio news is a dinosaur and TV news is a 'Gong Show". Man, did he have that right.
Showing posts with label Belo. Show all posts
Showing posts with label Belo. Show all posts
June 06, 2009
January 21, 2009
I Would Say They Have no Integrity
A journalism professor of mine told me many years ago if you see an advertisement on the front page of a newspaper it means one of two things. Either the paper is going broke or it has no integrity.
Well the same can be said of a St. Louis TV station that runs advertisements inside it's "newscast". The local CBS affiliate, KMOV, is doing just that. I was flipping channels after the Mizzou game ended and the sports dude was showing highlights of the St. Louis Blues. But, down below it was an ad for a local hamburger chain just as plain as day sitting next to a crawl of NBA and NHL scores.
Since the parent company of this TV station, Belo Broadcasting, isn't going broke it verifies the management at the TV station has no integrity. Shades of the St. Louis Post-Dispatch, which pulled a similar stunt about a year ago.
Well the same can be said of a St. Louis TV station that runs advertisements inside it's "newscast". The local CBS affiliate, KMOV, is doing just that. I was flipping channels after the Mizzou game ended and the sports dude was showing highlights of the St. Louis Blues. But, down below it was an ad for a local hamburger chain just as plain as day sitting next to a crawl of NBA and NHL scores.
Since the parent company of this TV station, Belo Broadcasting, isn't going broke it verifies the management at the TV station has no integrity. Shades of the St. Louis Post-Dispatch, which pulled a similar stunt about a year ago.
February 01, 2008
Idiot TV Talking Heads
St. Louis got about six inches of snow over the past two days. It was your average winter snowstorm. But, to listen to the moron weather types at the local TV stations you would have thought the apocalypse was upon us.
The snow was never heavy all afternoon or last night. The National Weather Service (NWS) cut it's forecast to 3-5 inches of new snowfall last night at eight p.m. As it turned out the forecast was right on the money. But, the idiot "forecasters" at the local CBS and NBC affiliate continued their dire warnings even after the NWS revised it's forecast downward. I tried to watch "CSI" last night and the channel four weather idiot interupted twice for lengthy periods to say "we could have ten inches or more". Pure bull hockey.
So what does this tell you about television news/weather? Well for starters it tells you the newsroom managment doesn't think you're very smart. Apparently they are unaware of a thing called the Internet. Either that or else they are stupid and/or arrogant. Otherwise why would they tell you there's going to be a blizzard when the real forecasters have given you the truth?
Once again the bottom line is money. Ratings month started last night and both KMOV and KSDK urged viewers to watch their late newscast. The more viewers the higher the ratings. The higher ratings the more expensive the commercials. Once again the stations are not broadcasting in the public interest but rather their own financial interests. If you are unhappy with this abuse of the airwaves go to fcc.gov and let the agency know how you feel.
The snow was never heavy all afternoon or last night. The National Weather Service (NWS) cut it's forecast to 3-5 inches of new snowfall last night at eight p.m. As it turned out the forecast was right on the money. But, the idiot "forecasters" at the local CBS and NBC affiliate continued their dire warnings even after the NWS revised it's forecast downward. I tried to watch "CSI" last night and the channel four weather idiot interupted twice for lengthy periods to say "we could have ten inches or more". Pure bull hockey.
So what does this tell you about television news/weather? Well for starters it tells you the newsroom managment doesn't think you're very smart. Apparently they are unaware of a thing called the Internet. Either that or else they are stupid and/or arrogant. Otherwise why would they tell you there's going to be a blizzard when the real forecasters have given you the truth?
Once again the bottom line is money. Ratings month started last night and both KMOV and KSDK urged viewers to watch their late newscast. The more viewers the higher the ratings. The higher ratings the more expensive the commercials. Once again the stations are not broadcasting in the public interest but rather their own financial interests. If you are unhappy with this abuse of the airwaves go to fcc.gov and let the agency know how you feel.
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