December 22, 2007

The Post-Dispatch has Sold It's Soul

The St. Louis Post-Dispatch has shown again this week why it is one of the world's worst newspapers.

The St. Louis "newspaper of record", placed a display advertisement on the front page of the paper a couple of days ago. It was an advertisement for a new casino in downtown St. Louis that the Post has written of extensively, presumably in hope of large advertising revenues in return.

Years ago when I was in Journalism School I had an old professor who had been around the newspaper business for years. I specifically remember him saying if you see a paper with an ad on the front page it tells you one of two things. Either the paper is going broke, or it has no integrity.

The last time I checked the parent company of the Post, Lee Enterprises, wasn't going broke.

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