The board room of Anheuser-Busch is barely a mile from the newsroom of the St. Louis Post-Dispatch. But they might as well be thousands of miles apart, because the Post doesn't seem to have a clue what is going on with the InBev story.
The Post has been beaten repeatedly by out of town papers like the Wall Street Journal and New York Times even though the world's biggest brewer is located in it's own back yard. Things were so bad this week the Post quoted The Wall Street Journal in it's stories.
Apparently, there is not much experience in the business reporting team at the Post-Dispatch. Also, sources at the Post say there isn't much love of the Post by the executive team at AB. That may be, but there are a lot of organizations that don't like the media. Good reporters figure out a way to get the job done. The bottom line is the Post is failing it's readers who pay for the publication. My guess is if the Post had some competition it wouldn't have this problem of getting beat repeatedly on local business stories by out of town media.
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