January 27, 2009

The Great Winter Storm of '09???

Much of St. Louis has slowed down today because of a piddling three inch snowfall. That's how it is currently, at least where I live. Most schools are closed and many people stayed home from work, because of the fear of a much greater snowfall amount. The hysteria was triggered by over zealous radio and TV weather forecasters.

It made for humorous television watching last night. At the first hint of a snow flake several of the stations started running crawls of cancelled events; such as the "St. Charles Old Ladies Sewing Circle" and the like. Some of these groups probably don't have more than five people who attend them, but yep, we got to see them all night long on that stupid crawl. Then, while flipping channels I saw where the ABC affiliate was running a crawl of all the schools that were closing for today. The same crawl persisted on KDNL for at least two hours and it did not appear to be updating any of the times I saw it.

Then the NBC affiliate,of which I have written of so "fondly" in the past, has a new trick. It is embedding it's call letters and logo into footage that airs in it's newscast. It is annoying and totally not professional. But, they do it because some idiot consultant has told the station to do so. KSDK's "news" director has blindly followed the order. If seeing an animated logo/call letters in the middle of your screen while your trying to watch the "news" isn't reason to stop watching the station, then I don't know what is. The station is owned by Gannett and it has always had a large amount of cheesy crap it obscures the picture with, while you're trying to watch NBC programs.

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