There
is an AM radio station in Saint Louis, Missouri that refers to itself as the
"Sports Voice of America". It's not.
KMOX Radio which
for years has marketed itself as the Sports Voice of America has slipped badly
since its heyday. Currently the outlet has the broadcast rights for St.
Louis' MLB franchise, the rights for a local college team in a mid-major
basketball conference and is one of numerous stations carrying the Kansas City
Chiefs of the NFL.
My point is this radio station continues to promote itself in this fashion. But, bottom line is while most St. Louisans were watching the NFL playoffs on TV, this so called sports voice was being paid to broadcast an investment information program for retirees. But, that is probably appropriate since the stations market demographic is comprised of a large number of senior citizens.
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