I retired from 42 years of working in the broadcast industry almost three years ago. Over the years I heard a lot of strange things, dumb talk show hosts, announcers and bizarre programming. But, two sister radio stations in St. Louis have played some of the strangest content you can imagine during this COVID-19 pandemic.
The station that like to call itself the "Sports Voice of America" has gotten lazy and is re-broadcasting every St. Louis Cardinal baseball game from September 2011. The Cardinals won the World Series that year after being eleven games out of first place in August. (For the record, all MLB games this season thus far have been cancelled and this outlet was the Cardinals' flagship station when they won the series). OK, but this radio station,
KMOX, airs baseball games from September 2011 and then makes its announcers act as if they are in real time. So, the night before last I heard the sports guy saying "the Cards are now just four back of the last wild card spot". What the What? Just plain dumb. I am embarrassed for the poor sports guys that have to pretend its nine years ago.
If you think that's stupid, another St. Louis radio station decided to broadcast Christmas music for people under home quarantine. Are you freaking kidding me? Christmas music in March? For example have you ever heard "
The Little Drummer Boy" on St. Patrick's Day? I have.
KEZK radio must have gotten the message from its listeners, or lack thereof, since they are back to their standard format. Apparently, the station's attempt to make its listeners happy during a pandemic was a miserable failure.
Let's hope the remaining 45 other stations in this market don't also lose their minds.
