July 20, 2006

Amateur Night on the Radio

There is a radio station in St. Louis that bills itself as "The Midwest's most trusted news source". The station is in downtown St. Louis and at one time was a fairly good news source. Not anymore.

Last night it was broadcasting rumors and half truths from it's listeners who were just as confused as station management about the storm that was ripping through the area. One listener had tractror trailer trucks being turned over on the I-270 bridge over the Mississippi. Yeah, that happened but when KMOX repeated it, they also had the wrong bridge. The actual fact is a construction shed was blown over on the Poplar Street Bridge 20 miles south.

Fact error 2. KMOX believed it's listener who told them the roof at the East Terminal at Lambert International Airport was blown off. Reality - part of the roof of the light rail station at the airport had some of it's corrugated roof blown onto I-70.

One of the first things you learn in Journalism school is you do not report rumors. You verify from at least one source and more if possible. Maybe the station's news director needs to go back to school.